📊 Top Performing Google Display Ad Sizes

📏 Top Performing Google Display Ad Sizes

🔹 Standard Display Sizes:

• 300 × 250 – Medium Rectangle (very common and versatile)
• 336 × 280 – Large Rectangle
• 728 × 90 – Leaderboard (ideal for top-of-page placement)
• 300 × 600 – Half Page (great for high-impact vertical space)
• 160 × 600 – Wide Skyscraper
• 970 × 90 – Large Leaderboard
• 250 × 250 – Square
• 200 × 200 – Small Square

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📱 Mobile-Friendly Sizes:

• 320 × 50 – Mobile Leaderboard
• 320 × 100 – Large Mobile Banner

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🖥️ Responsive Display Ads (Recommended):

Google also recommends uploading these image types for responsive ads:

🔸 Landscape Image

• 1200 × 628 px (aspect ratio 1.91:1)

🔸 Square Image

• 1200 × 1200 px

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To maximize ad strength, Google recommends:

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🔹 Landscape (Horizontal) Images

Recommended Size:

• 1200 × 628 px (Aspect Ratio 1.91:1)

Create 3 additional high-quality landscape images in this size.

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🔸 Square Images (need 3 more)

Recommended Size:

• 1200 × 1200 px (1:1 ratio)

Create 3 additional square images showcasing your services, samples, or strong brand visuals.

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🔻 Vertical Image (need 1 more)

Recommended Size:

• 960 × 1200 px (Aspect Ratio 4:5)

This is the least common, but important for mobile and responsive placements.

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🧠 Pro Tips:

• Use diverse visuals (not just duplicates) — e.g., client work, process shots, team, mockups, quotes.
• Keep text minimal (under 20% of the image).
• File formats: JPG or PNG under 150KB each.
• Stick to your brand color palette and style for consistency.